While I was kick-off meeting with my client, the struggle they were face-off was seasonal traffic. The first thing my client conveyed was how I could avoid seasonal traffic without writing about topics outside of their website’s niche and violating their writing code of ethics (read: they have the Dos & Don’ts for writing topics).

Not only that, they want to be in the first rank on market share, which will be challenging because they already have the first rank on market share for their industry in FnB but not in the topic of healthy style websites.